Life is about partnerships, not only with the one you love and your kids and mates, but also with brands that kick ass. I’ve found, through trial and error, that loyalty trumps image any time of the day, and the brands that I’ve been fortunate enough to associate myself with have been the ones that stuck with me through thick and thin. Quality is obviously a key element in any brand, but so is service, back-up and - most important to me, integrity and humanity - Thank you, SONY, MERRELL and SILVERBACK – I am extremely proud and fortunate to count myself as one of your ambassadors.
At Merrell, we believe that active people inspire performance products. It's a belief that defines our business, strengthens our brand and reaffirms our commitment to delivering exceptional footwear and apparel. Most of all, it provides us with a better understanding of what you expect from a quality outdoor product. Merrell also believes in encouraging everyone to get outside, from beginner to seasoned pro. And once you're out there, we provide the performance and style to keep you going. Further. Faster. Comfortably. After all, you're the heart and soul of our brand and the inspiration behind our products. It's what we think every Merrell customer deserves.
Simply, put – we design and develop bikes. Full stop: no other distractions. We are fuelled daily by passion to develop the best bikes in the world, built on over 25 years of extensive industry experience. Silverback is “One Brand, One Company”, and our “laser-like” focus on bicycles is controlled by our global development centre in Stuttgart, Germany, the ‘City of Innovation’. Ideas and unique concepts are born from the imagination and determination and lateral transfer of thinking out of the geographical diversity of our design team. Through Design Engineering, Silverback invested in Solidworks 3D CAD Software to enable our designers to develop better, functional products and embrace integrated concepts and technologies. We are obsessed with details and make investments to achieve our own levels of intensity with custom frames, designs and developments.
Sony is a leading manufacturer of electronic products for the consumer and professional markets. As the cutting-edge developer of the Walkman and co-developer of the CD, the DVD and the Blu-ray Disc format, Sony continues to break new ground with innovative products like the PlayStation® 3, the PlayStation® Vita, BRAVIA®  LCD televisions, VAIO® personal computers, Xperia™ smartphones and tablets, Handycam® camcorders, the F65 4K professional camera, and the Cyber-shot®, Alpha SLT and NEX digital cameras. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, as well as the PlayStation Network and Sony Entertainment Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. Sony’s aim is to continually touch and excite us as consumers by unlocking the power of our imagination and inventing the most immersive experiences so we can use technology to dream, play, create and innovate. Their slogan make.believe is more than just a marketing slogan, but an invitation to believe that curiosity is the key to creativity, that anything you imagine, you can make real.  

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