Think it. See it. Do it. GoPro is the world’s leading activity image capture company. We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us. GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun. The world’s most versatile cameras are what we make. Enabling you to share your life through incredible photos and video is what we do. This is your life … GoPro.
At Merrell, we believe that active people inspire performance products. It's a belief that defines our business, strengthens our brand and reaffirms our commitment to delivering exceptional footwear and apparel. Most of all, it provides us with a better understanding of what you expect from a quality outdoor product. Merrell also believes in encouraging everyone to get outside, from beginner to seasoned pro. And once you're out there, we provide the performance and style to keep you going. Further. Faster. Comfortably. After all, you're the heart and soul of our brand and the inspiration behind our products. It's what we think every Merrell customer deserves.
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon has maintained an unwavering commitment to the study of light with the corporate philosophy, “Trustworthiness and Creativity”. But today, as we become ever more global, what is the true value that we have to offer? To answer this all-important question, in 2007, we enacted “Our Aspirations — Meeting needs. Exceeding expectations.” as the new vision to create a new Nikon.
Simply, put – we design and develop bikes. Full stop: no other distractions. We are fuelled daily by passion to develop the best bikes in the world, built on over 25 years of extensive industry experience. Silverback is “One Brand, One Company”, and our “laser-like” focus on bicycles is controlled by our global development centre in Stuttgart, Germany, the ‘City of Innovation’. Ideas and unique concepts are born from the imagination and determination and lateral transfer of thinking out of the geographical diversity of our design team. Through Design Engineering, Silverback invested in Solidworks 3D CAD Software to enable our designers to develop better, functional products and embrace integrated concepts and technologies. We are obsessed with details and make investments to achieve our own levels of intensity with custom frames, designs and developments.